How We Respond

Sprint For Justice

How our teams came together to create new tools for truth, transparency and officer development

The Project

Summer 2020 will be remembered for the social unrest sparked by the deaths of George Floyd, Rayshard Brooks and Breonna Taylor. As the demands for change grew, Axon looked at what we could do better. We started by adding a fourth strategic goal to our company mission — Centering racial equity, diversity and inclusion.

This in turn inspired us to look even harder at our products and our roadmap. Although everything we build is already squarely focused on protecting life and using technology as a force for good, the events of this summer gave our product teams a jolt of extra creative energy about ideas that could directly help with this new strategic goal. The result was a unique campaign and engineering experiment that we call Sprint for Justice. We are humbled and proud of how it turned out, and are excited to share some details.

The Challenge

Most tech companies have no shortage of great ideas, and have fully-committed, difficult-to-radically-reorganize workloads to meet the needs of their customers. Axon is no exception. But what is the exception is that our product roadmap already consists of things that will make a meaningful difference for public safety agencies and the communities they serve, which made the task of tackling new ideas this year a true challenge. It would have been easy to just put them at the back of the line, or at least within existing product planning rhythms. But Axon isn’t about “easy,” and we were determined to find a way to meet existing commitmentsandmake room for new ideas directly connected to our fourth strategic goal. We wanted to find a way to turn this “or” into an “and!”

It’s A Sprint (And a Marathon)


If you’re not familiar with software development, teams often divide their work into short increments called “sprints.” This helps them break complex things into manageable chunks and predictable timelines. Our teams use two-week sprints to work on products and features that make their way to customers through product releases and software updates.

So we came up with the idea: What if we could bring the entire engineering team together for one sprint to focus on these new ideas? That way we could minimize overall schedule disruption, help focus and inspire the teams, and be responsive to the need for this work in the world. Sprint for Justice was born.

We challenged the teams to think within certain constraints. We were most interested in ideas that were directly connected to our new strategic goal, that could be built in parallel by a lot of engineers at once without them stepping on each others’ toes, and which could be actually finished in two weeks while meeting the same high quality standards as any of our other products. Anything that didn’t meet these parameters could still be a great idea we want to build, but would become part of the longer term “marathon” of our product roadmap.

We then pushed back some of our other engineering commitments by two weeks — giving us the time and space to bring as many new features to life as possible using the full horsepower of our engineers.

One of our Sprint for Justice teams on one of many Zoom calls to build their feature.
One of our Sprint for Justice teams on one of many Zoom calls to build their feature.

From 80 to 8


How did we decide what made the cut? We started by listing ideas in a shared document on a company-wide Slack channel, inviting everyone to contribute. Within days, we had 80 ideas!

After the initial brainstorming, product team leaders had the tough job of deciding which ones to move forward with. They grouped the ideas into categories and scored them based on key indicators of Impact, Purpose, Feasibility and Customer Acceptance. Ideas with the highest scores were further vetted in a series of roundtables with both law enforcement agencies and community members, hosted by our CEO Rick Smith and CPO Jeff Kunins.

Eventually, we narrowed our list to a set of eight new features that had the highest potential and would be achievable in the two-week sprint period. Then it was full speed ahead: we turned more than 200 engineers, product managers, product designers and other team members loose so they could get to work, not to mention the hundreds of other Axon employees who contributed by keeping the lights on and meeting other immovable customer commitments. You can read more about their experience here.


The Finalists

Where did we end up? These eight new features will give law enforcement new tools to capture the truth, increase transparency, and support officer development. We’re also standing up a community coalition made up of voices from outside of law enforcement who can help give greater perspective on how Axon’s products affect communities. We’re proud of our work to bring these eight to life and encourage you to learn more.

View all 8 Finalists