Episode synopsis

In this lively episode of Boldly Go, former Axon president Luke Larson and current president Josh Isner join for a candid, hilarious, and heartfelt conversation about Axon’s evolution, culture, and leadership lessons learned along the way. From stuffed-animal giveaways that turned into marketing gold, to the origins of the Axon watermark, to stories of mentorship, risk-taking, and rewarding employees in memorable ways, this episode captures the bold spirit that built a true mission-driven company. Listen in for takes on authenticity, fun at work, and what it takes to keep innovating while staying true to Axon’s fearless values.