Our Leadership

Our executive team is made up of leaders with broad business and technology experience. You will find them sitting in the same open work spaces as everyone else, always ready for new ideas.

Rick Smith

Ceo & Founder

A pioneer of technology with the vision of making the bullet obsolete, Rick founded the original company, TASER, in 1993. As the TASER device became ubiquitous in law enforcement, Rick pushed the company beyond weapons technology and towards a broader purpose of matching technology to public safety needs in order to make the world a safer place. Under his leadership, the company has grown from a garage in Tucson to a NASDAQ-listed global market leader in conducted electrical weapons, body worn cameras and software. Rick was winner of the Ernst and Young 2002 Entrepreneur of the Year. Rick graduated from Harvard with a B.S. in Neuroscience (Cum Laude) and later earned a Master in International Finance from the University of Leuven in Belgium and an MBA from the University of Chicago.

Luke Larson

President

As President of Axon, Luke is responsible for leading the company's day-to-day operations and overseeing all aspects of the company. Luke joined Axon in 2008 and has filled a variety of executive and management roles since then, becoming President in April 2015. Prior to joining Axon, Luke served two tours in Iraq as a Marine Corps infantry officer and was awarded the Bronze star with V for valor on his first tour. Luke graduated from University of Arizona on an NROTC scholarship and has an M.B.A. from Thunderbird School of Global Management.

Jawad Ahsan

Chief Financial Officer

Jawad joined Axon in 2017 and is responsible for leading the company's global finance, corporate strategy, legal and IT organizations. He also serves as the executive sponsor and owner of Axon’s consumer-facing business. Prior to Axon, Jawad was CFO for Market Track, a private-equity backed SaaS marketing intelligence company that he helped guide to an exit to Vista Equity. He also spent 13 years in various roles at GE, most notably serving as CFO for GE Healthcare’s electronic health record and enterprise software businesses. Jawad gained substantial international experience while at GE, working across more than 20 countries in several industries including healthcare, aviation, financial services, and film & entertainment. Jawad is a graduate of GE's Corporate Audit Staff and Financial Management leadership development programs. He earned his MBA from the MIT Sloan School of Management and a BA in Economics from the College of the Holy Cross.

Josh Isner

Chief Revenue Officer

Josh is responsible for global growth, customer service, professional services, and sales operations. Josh joined Axon in 2009 as a member of the Leadership Development Program, and after rotating through several departments in the company, he eventually helmed and led the domestic video and cloud sales team to a record year in 2014. Josh previously held the roles of Director of Leadership Development, Northeast Regional Sales Executive, and VP of Video and Cloud Sales at TASER. Josh has a BS in Government & Political Science from Harvard University.

Jeff Kunins

Chief Product Officer and Executive Vice President of Software

Jeff is responsible for driving Axon’s software as a service business and leading the Seattle office. Jeff leads Axon's Product, Software Engineering, Artificial Intelligence, Design, and Security teams globally for all of Axon's products other than TASER -- including our Body-Worn and Vehicle Cameras, and our SAAS platforms for Digital Evidence Management, Productivity, and Real-time Operations. For more than 25 years, Jeff has helped invent and deliver services used by hundreds of millions of customers around the world, serving in diverse roles including VP of Kindle’s global reading experience at Amazon, General Manager (GM) of Product and Design at Skype and GM of Windows Live Messenger at Microsoft. Prior to Axon, Jeff served as Vice President (VP) of Amazon’s Alexa Entertainment and led Alexa’s global experience, developer platform, and strategic partnerships for music, video, and podcasts across over 100 million Alexa-enabled devices. Jeff also spent eight years at voice services pioneer Tellme Networks, where he served as VP of Product. He is an alumnus of Carnegie Mellon University.

Isaiah Fields

General Counsel

Isaiah is responsible for overseeing Axon’s legal, medical and compliance departments. Isaiah joined Axon in 2011 as litigation counsel and subsequently held various positions including VP of Legal and Government Affairs before being promoted to General Counsel in July of 2018. Prior to Axon, Isaiah served as an Assistant Attorney General at the Arizona Attorney General’s Office representing the State in complex civil litigation. Isaiah holds a Bachelor of Arts and Juris Doctorate from Hofstra University. He is admitted to the Arizona State Bar.

Elizabeth Hart

SVP, People Operations

Elizabeth joined Axon in 2019 and is responsible for leading the company's global people organization. Prior to joining Axon, Elizabeth was the CAO for Trax Group, a Saas based start up, and spent 5 years at Bloomberg LP. While at Bloomberg she held a variety of global roles including Interim Recruiting Lead for Asia, HR Leader for the Industry Verticals and Chief of Staff for Bloomberg Government. She currently sits on the board of Girls In Tech Phx. Elizabeth holds BS in Business Administration from the University of Mary Washington.

Jenner Holden

Chief Information Security Officer

Jenner oversees the information security program that protects Axon's systems and products. Since joining Axon in 2013, Jenner has been instrumental in building a robust security program and a company-wide culture of security. Prior to Axon, Jenner lead the security efforts for Lifelock and the Arizona Department of Education. Jenner began his career conducting security assessments and audits of government systems for the California Bureau of State Audits and the Arizona Office of the Auditor General. Jenner has a B.A. in Economics and M.P.A from Brigham Young University. He is also a Certified Information Systems Auditor (CISA).

Yasser Ibrahim

SVP - Artificial Intelligence (AI), Imaging Systems and Connected Devices Software

Yasser is responsible for leading Artificial Intelligence (AI), Imaging Systems and Connected Devices Software at Axon. In addition, Yasser works closely with Axon’s independent AI Ethics Board to ensure our technologies are built and deployed with an ethical design framework. Prior to joining Axon in 2020, he served as Amazon’s Head of Distributed Machine Learning at Alexa AI. Yasser led applied science and ML engineering teams to develop state-of-the-art deep learning frameworks and distributed algorithms powering Alexa’s large scale ML experimentation and production platforms. He also led multidisciplinary teams building computer vision systems and computational imaging algorithms for Amazon Go, the world’s first “Just Walk Out” store and technology platform. At Microsoft, Yasser led computer vision system teams to deliver technologies such as Pixelsense and previously developed flight control and autopilot systems for flight simulators at CAE Inc., in Montreal. Yasser received his BS in Microelectronics and Telecommunication Systems from Ain Shams University and an MBA from the University of Washington.

Jay Reitz

SVP of Software, Services, and Security

Jay is responsible for leading software engineering, service operations, and information security at Axon. Prior to joining Axon in 2014, Jay was VP of Engineering at HubPages, a profitable San Francisco-based publishing startup that he co-founded in a garage in 2006 and helped grow to a top-40 web property. Before HubPages, he was a Software Development Manager on Microsoft's music team from 2000 to 2006 and was an early employee at MongoMusic, a startup that was acquired by Microsoft for $65M in 2000. Jay studied Computer Science at Stanford University.

Josh Goldman

SVP of Operations

Josh joined Axon as VP of Operations in 2017 and leads supply chain, quality, manufacturing, and international operations. Prior to Axon, Josh was a managing partner at Logistics Delivered, as well as VP of Operations at Ruan Transport Corporation, where he excelled in strategic enterprise-wide leadership and managed P&L/business development for operations across the continental US. Josh began his career as a Marine Corps Logistics/Supply Officer serving two tours in support of Operation Iraqi Freedom and Operation Enduring Freedom. He holds a B.A. in Political Science from the University of Colorado and an M.B.A. from the University of Redlands with advanced study at the University of Cambridge Institute of Economic and Political Studies.

Andrea James

SVP Investor Relations & Corporate Strategy

Andrea is responsible for M&A strategy and maintaining a strong relationship with the capital markets. Prior to joining Axon in 2017, Andrea supported investor relations at Tesla and also ran an executive coaching and consulting practice, Solve For X Coaching. Andrea has been analyzing businesses for most of her career, first as an investigative business reporter for several news outlets and then as a Vice President and Senior Research Analyst at Dougherty & Co. While in her stock analyst role, media outlets frequently interviewed Andrea as an expert. She holds a B.S. in Computer Information Systems from American University and an M.S. in Journalism from Northwestern University.

Sydney Siegmeth

VP Global Communications & Events

Sydney is responsible for leading global communications and events at Axon. Prior to joining Axon in 2014, Sydney was an Account Supervisor at Porter Novelli, a global public relations agency. At Porter Novelli, she led award-winning strategic communication campaigns for clients across B2B, B2G and B2C sectors including Microsoft, T-Mobile, HP, Sony, Mars Food, Group Health and Hasbro. Sydney pioneered a successful social media practice in the Seattle office of Porter Novelli, bringing her experience in digital marketing from earlier work at an internet start-up in Seattle. Sydney holds a B.A. from the University of Washington.

Richard Coleman II

VP and General Manager of Federal Sector

Richard Coleman II is the Vice President and General Manager of the Federal Sector for Axon. In this capacity Richard has overall responsibility for developing and implementing the Federal Sector’s strategy and managing and executing the Federal Sector’s profit and loss. In addition to his duties at Axon, Richard serves on the Board of the Border Security Technology Consortium. He is also a W.P. Carey Alumni board member, an IRA Fulton School of Engineering board member and supports several non-profit organizations, including the Border Patrol Foundation. Richard earned a bachelor’s and master’s degree in Electrical and Systems Engineering and an Executive master’s in business administration from Arizona State University.

Jim Zito

SVP, Accounting

Jim leads Axon’s global accounting and controllership organization. Prior to joining the company in 2017, Jim served as the Global Controller of GE Healthcare Digital, a leading provider of software and technology to the healthcare industry, where he completed GE’s Experienced Financial Leadership Program. He started his career in the audit practice of PricewaterhouseCoopers LLP serving in roles of progressive responsibility for several large financial services clients in Chicago and Detroit. Jim graduated from the University of Notre Dame with a B.B.A. in Accounting and Computer Applications.

Arvind Bobra

SVP, Finance

Arvind leads various areas within finance at Axon including financial planning & analysis (FP&A), commercial finance, product finance, and treasury. Arvind joined Axon in 2015 and has held several roles within the Finance function. Prior to joining Axon, he served as Director of Finance & Business Development at Globe Specialty metals in New York City where he helped lead their IPO & execute several acquisitions. Arvind began his career as a mergers & acquisition analyst at Lazard Freres & Co. Arvind has a BA in Economics & Biology from the University of Chicago and earned his MBA from Columbia Business School.

Matt Morstad

SVP, Customer Operations

Matt joined Axon in 2014 and is responsible for leading professional and implementation services, customer success, and global customer support. He also served in Product Management, leading development and go-to-market for multiple products including Axon Body 2, Flex 2, Fleet, and Signal platform. Prior to Axon, he spent over 15 years across Engineering, Quality, Operations, and Program Management with Textron and Honeywell Aerospace. Matt studied Mechanical Engineering at Marquette University and earned his MBA with the W.P. Carey School of Business at Arizona State.

Hans Moritz

VP, Hardware Engineering

Hans joined Axon in early 2019 as the VP of Hardware Engineering and Research & Development. Here he supervises hardware, program, research & development, industrial design, and new product introduction as they relate to all hard goods and broad support packed related firmware. He also works across the product, supply chain, validation, and manufacturing teams and is responsible for all aspects of the physical product such as Axon’s conducted energy weapons and body worn cameras. Prior to Axon, Hans was the VP of ME/ID/NPI at Intel for six years where he oversaw wearable connected devices that included heads up display products for virtual reality, LTE connected devices, and wireless charging systems. Hans began his career designing motorcycles for Honda followed by fifteen years at Oakley where he helped re-establish its image as a competitive player in the fashion world across multiple product lines. Hans has close to one hundred patents to his name spanning his twenty-five year career. He graduated from the Pasadena Art Center College of Design with a BS in Industrial Design.

Mike Wagers

SVP, Strategic Initiatives

Mike Wagers is the Senior Vice President for Strategic Initiatives. He is responsible for managing customer and partner relationships for Axon. Mike also oversees the US State and Local Government Affairs team and its Ambassador program. He also leads Axon’s AI Ethics Board. Prior to joining Axon, Mike was Amazon Web Service’s global justice and public safety lead, helping agencies move to the cloud. Mike served as the Chief Operating Officer at the Seattle Police Department under Chief Kathleen O’Toole, where he helped infuse new technology into the department, including designing its Real-Time Crime Center, Compstat process, developing blurring software for body camera video, and creating a YouTube channel for police video. Prior to Seattle, Mike served as the Director of Law Enforcement Operations and Support at the International Association of Chiefs of Police. He earned his Ph.D. from the Rutgers School of Criminal Justice.

Rick Smith

Ceo & Founder

A pioneer of technology with the vision of making the bullet obsolete, Rick founded the original company, TASER, in 1993. As the TASER device became ubiquitous in law enforcement, Rick pushed the company beyond weapons technology and towards a broader purpose of matching technology to public safety needs in order to make the world a safer place. Under his leadership, the company has grown from a garage in Tucson to a NASDAQ-listed global market leader in conducted electrical weapons, body worn cameras and software. Rick was winner of the Ernst and Young 2002 Entrepreneur of the Year. Rick graduated from Harvard with a B.S. in Neuroscience (Cum Laude) and later earned a Master in International Finance from the University of Leuven in Belgium and an MBA from the University of Chicago.

Luke Larson

President

As President of Axon, Luke is responsible for leading the company's day-to-day operations and overseeing all aspects of the company. Luke joined Axon in 2008 and has filled a variety of executive and management roles since then, becoming President in April 2015. Prior to joining Axon, Luke served two tours in Iraq as a Marine Corps infantry officer and was awarded the Bronze star with V for valor on his first tour. Luke graduated from University of Arizona on an NROTC scholarship and has an M.B.A. from Thunderbird School of Global Management.

Jawad Ahsan

Chief Financial Officer

Jawad joined Axon in 2017 and is responsible for leading the company's global finance, corporate strategy, legal and IT organizations. He also serves as the executive sponsor and owner of Axon’s consumer-facing business. Prior to Axon, Jawad was CFO for Market Track, a private-equity backed SaaS marketing intelligence company that he helped guide to an exit to Vista Equity. He also spent 13 years in various roles at GE, most notably serving as CFO for GE Healthcare’s electronic health record and enterprise software businesses. Jawad gained substantial international experience while at GE, working across more than 20 countries in several industries including healthcare, aviation, financial services, and film & entertainment. Jawad is a graduate of GE's Corporate Audit Staff and Financial Management leadership development programs. He earned his MBA from the MIT Sloan School of Management and a BA in Economics from the College of the Holy Cross.

Josh Isner

Chief Revenue Officer

Josh is responsible for global growth, customer service, professional services, and sales operations. Josh joined Axon in 2009 as a member of the Leadership Development Program, and after rotating through several departments in the company, he eventually helmed and led the domestic video and cloud sales team to a record year in 2014. Josh previously held the roles of Director of Leadership Development, Northeast Regional Sales Executive, and VP of Video and Cloud Sales at TASER. Josh has a BS in Government & Political Science from Harvard University.

Jeff Kunins

Chief Product Officer and Executive Vice President of Software

Jeff is responsible for driving Axon’s software as a service business and leading the Seattle office. Jeff leads Axon's Product, Software Engineering, Artificial Intelligence, Design, and Security teams globally for all of Axon's products other than TASER -- including our Body-Worn and Vehicle Cameras, and our SAAS platforms for Digital Evidence Management, Productivity, and Real-time Operations. For more than 25 years, Jeff has helped invent and deliver services used by hundreds of millions of customers around the world, serving in diverse roles including VP of Kindle’s global reading experience at Amazon, General Manager (GM) of Product and Design at Skype and GM of Windows Live Messenger at Microsoft. Prior to Axon, Jeff served as Vice President (VP) of Amazon’s Alexa Entertainment and led Alexa’s global experience, developer platform, and strategic partnerships for music, video, and podcasts across over 100 million Alexa-enabled devices. Jeff also spent eight years at voice services pioneer Tellme Networks, where he served as VP of Product. He is an alumnus of Carnegie Mellon University.

Isaiah Fields

General Counsel

Isaiah is responsible for overseeing Axon’s legal, medical and compliance departments. Isaiah joined Axon in 2011 as litigation counsel and subsequently held various positions including VP of Legal and Government Affairs before being promoted to General Counsel in July of 2018. Prior to Axon, Isaiah served as an Assistant Attorney General at the Arizona Attorney General’s Office representing the State in complex civil litigation. Isaiah holds a Bachelor of Arts and Juris Doctorate from Hofstra University. He is admitted to the Arizona State Bar.

Elizabeth Hart

SVP, People Operations

Elizabeth joined Axon in 2019 and is responsible for leading the company's global people organization. Prior to joining Axon, Elizabeth was the CAO for Trax Group, a Saas based start up, and spent 5 years at Bloomberg LP. While at Bloomberg she held a variety of global roles including Interim Recruiting Lead for Asia, HR Leader for the Industry Verticals and Chief of Staff for Bloomberg Government. She currently sits on the board of Girls In Tech Phx. Elizabeth holds BS in Business Administration from the University of Mary Washington.

Jenner Holden

Chief Information Security Officer

Jenner oversees the information security program that protects Axon's systems and products. Since joining Axon in 2013, Jenner has been instrumental in building a robust security program and a company-wide culture of security. Prior to Axon, Jenner lead the security efforts for Lifelock and the Arizona Department of Education. Jenner began his career conducting security assessments and audits of government systems for the California Bureau of State Audits and the Arizona Office of the Auditor General. Jenner has a B.A. in Economics and M.P.A from Brigham Young University. He is also a Certified Information Systems Auditor (CISA).

Yasser Ibrahim

SVP - Artificial Intelligence (AI), Imaging Systems and Connected Devices Software

Yasser is responsible for leading Artificial Intelligence (AI), Imaging Systems and Connected Devices Software at Axon. In addition, Yasser works closely with Axon’s independent AI Ethics Board to ensure our technologies are built and deployed with an ethical design framework. Prior to joining Axon in 2020, he served as Amazon’s Head of Distributed Machine Learning at Alexa AI. Yasser led applied science and ML engineering teams to develop state-of-the-art deep learning frameworks and distributed algorithms powering Alexa’s large scale ML experimentation and production platforms. He also led multidisciplinary teams building computer vision systems and computational imaging algorithms for Amazon Go, the world’s first “Just Walk Out” store and technology platform. At Microsoft, Yasser led computer vision system teams to deliver technologies such as Pixelsense and previously developed flight control and autopilot systems for flight simulators at CAE Inc., in Montreal. Yasser received his BS in Microelectronics and Telecommunication Systems from Ain Shams University and an MBA from the University of Washington.

Jay Reitz

SVP of Software, Services, and Security

Jay is responsible for leading software engineering, service operations, and information security at Axon. Prior to joining Axon in 2014, Jay was VP of Engineering at HubPages, a profitable San Francisco-based publishing startup that he co-founded in a garage in 2006 and helped grow to a top-40 web property. Before HubPages, he was a Software Development Manager on Microsoft's music team from 2000 to 2006 and was an early employee at MongoMusic, a startup that was acquired by Microsoft for $65M in 2000. Jay studied Computer Science at Stanford University.

Josh Goldman

SVP of Operations

Josh joined Axon as VP of Operations in 2017 and leads supply chain, quality, manufacturing, and international operations. Prior to Axon, Josh was a managing partner at Logistics Delivered, as well as VP of Operations at Ruan Transport Corporation, where he excelled in strategic enterprise-wide leadership and managed P&L/business development for operations across the continental US. Josh began his career as a Marine Corps Logistics/Supply Officer serving two tours in support of Operation Iraqi Freedom and Operation Enduring Freedom. He holds a B.A. in Political Science from the University of Colorado and an M.B.A. from the University of Redlands with advanced study at the University of Cambridge Institute of Economic and Political Studies.

Andrea James

SVP Investor Relations & Corporate Strategy

Andrea is responsible for M&A strategy and maintaining a strong relationship with the capital markets. Prior to joining Axon in 2017, Andrea supported investor relations at Tesla and also ran an executive coaching and consulting practice, Solve For X Coaching. Andrea has been analyzing businesses for most of her career, first as an investigative business reporter for several news outlets and then as a Vice President and Senior Research Analyst at Dougherty & Co. While in her stock analyst role, media outlets frequently interviewed Andrea as an expert. She holds a B.S. in Computer Information Systems from American University and an M.S. in Journalism from Northwestern University.

Sydney Siegmeth

VP Global Communications & Events

Sydney is responsible for leading global communications and events at Axon. Prior to joining Axon in 2014, Sydney was an Account Supervisor at Porter Novelli, a global public relations agency. At Porter Novelli, she led award-winning strategic communication campaigns for clients across B2B, B2G and B2C sectors including Microsoft, T-Mobile, HP, Sony, Mars Food, Group Health and Hasbro. Sydney pioneered a successful social media practice in the Seattle office of Porter Novelli, bringing her experience in digital marketing from earlier work at an internet start-up in Seattle. Sydney holds a B.A. from the University of Washington.

Richard Coleman II

VP and General Manager of Federal Sector

Richard Coleman II is the Vice President and General Manager of the Federal Sector for Axon. In this capacity Richard has overall responsibility for developing and implementing the Federal Sector’s strategy and managing and executing the Federal Sector’s profit and loss. In addition to his duties at Axon, Richard serves on the Board of the Border Security Technology Consortium. He is also a W.P. Carey Alumni board member, an IRA Fulton School of Engineering board member and supports several non-profit organizations, including the Border Patrol Foundation. Richard earned a bachelor’s and master’s degree in Electrical and Systems Engineering and an Executive master’s in business administration from Arizona State University.

Jim Zito

SVP, Accounting

Jim leads Axon’s global accounting and controllership organization. Prior to joining the company in 2017, Jim served as the Global Controller of GE Healthcare Digital, a leading provider of software and technology to the healthcare industry, where he completed GE’s Experienced Financial Leadership Program. He started his career in the audit practice of PricewaterhouseCoopers LLP serving in roles of progressive responsibility for several large financial services clients in Chicago and Detroit. Jim graduated from the University of Notre Dame with a B.B.A. in Accounting and Computer Applications.

Arvind Bobra

SVP, Finance

Arvind leads various areas within finance at Axon including financial planning & analysis (FP&A), commercial finance, product finance, and treasury. Arvind joined Axon in 2015 and has held several roles within the Finance function. Prior to joining Axon, he served as Director of Finance & Business Development at Globe Specialty metals in New York City where he helped lead their IPO & execute several acquisitions. Arvind began his career as a mergers & acquisition analyst at Lazard Freres & Co. Arvind has a BA in Economics & Biology from the University of Chicago and earned his MBA from Columbia Business School.

Matt Morstad

SVP, Customer Operations

Matt joined Axon in 2014 and is responsible for leading professional and implementation services, customer success, and global customer support. He also served in Product Management, leading development and go-to-market for multiple products including Axon Body 2, Flex 2, Fleet, and Signal platform. Prior to Axon, he spent over 15 years across Engineering, Quality, Operations, and Program Management with Textron and Honeywell Aerospace. Matt studied Mechanical Engineering at Marquette University and earned his MBA with the W.P. Carey School of Business at Arizona State.

Hans Moritz

VP, Hardware Engineering

Hans joined Axon in early 2019 as the VP of Hardware Engineering and Research & Development. Here he supervises hardware, program, research & development, industrial design, and new product introduction as they relate to all hard goods and broad support packed related firmware. He also works across the product, supply chain, validation, and manufacturing teams and is responsible for all aspects of the physical product such as Axon’s conducted energy weapons and body worn cameras. Prior to Axon, Hans was the VP of ME/ID/NPI at Intel for six years where he oversaw wearable connected devices that included heads up display products for virtual reality, LTE connected devices, and wireless charging systems. Hans began his career designing motorcycles for Honda followed by fifteen years at Oakley where he helped re-establish its image as a competitive player in the fashion world across multiple product lines. Hans has close to one hundred patents to his name spanning his twenty-five year career. He graduated from the Pasadena Art Center College of Design with a BS in Industrial Design.

Mike Wagers

SVP, Strategic Initiatives

Mike Wagers is the Senior Vice President for Strategic Initiatives. He is responsible for managing customer and partner relationships for Axon. Mike also oversees the US State and Local Government Affairs team and its Ambassador program. He also leads Axon’s AI Ethics Board. Prior to joining Axon, Mike was Amazon Web Service’s global justice and public safety lead, helping agencies move to the cloud. Mike served as the Chief Operating Officer at the Seattle Police Department under Chief Kathleen O’Toole, where he helped infuse new technology into the department, including designing its Real-Time Crime Center, Compstat process, developing blurring software for body camera video, and creating a YouTube channel for police video. Prior to Seattle, Mike served as the Director of Law Enforcement Operations and Support at the International Association of Chiefs of Police. He earned his Ph.D. from the Rutgers School of Criminal Justice.