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The Honey Baked Ham Co. and Axon Vision: Turning Camera Networks Into Operational Tools

Axon Vision helped identify opportunities for cost savings and revenue uplift that exceeded eight figures, representing more than 2% of The Honey Baked Ham Co.'s net revenue.

While camera networks in retail environments continue to expand, most organizations are not leveraging them to their full potential. Security teams cannot watch every feed while managing other responsibilities, which means critical activity is often missed or only recognized after the fact. Too often, video is used to understand what happened rather than to influence what happens next. 

Axon Vision was built to solve that problem.

Axon Vision: From Reactive Review to Real-Time Awareness

Axon Vision uses AI to detect defined conditions in camera feeds in real time, alerting teams to the activity and patterns that help organizations understand how their spaces are actually being used. For enterprise customers, that can mean recognizing operational bottlenecks and workflow inefficiencies, identifying safety risks, or staying aware of security conditions across large or distributed environments.

Detection is automated, but decisions remain human. Lower-confidence detections are reviewed by trained personnel before alerts are surfaced, and every alert, review, and response is recorded and auditable. For organizations using Axon's broader ecosystem, Vision operates inside Fusus and associated video can flow into Axon Evidence, preserving continuity from detection through investigation. Organizations control which cameras are connected, which types of activity Vision is configured to detect, and how alerts are routed, with no facial recognition, biometric identification, or predictive behavioral profiling.

When 15 Days Define Your Entire Year

The Honey Baked Ham Co. is one of America's most iconic food brands, operating over 400 locations across the United States. Their business model is uniquely demanding: the vast majority of annual revenue is generated in just 15 days each year, during the five days leading up to Thanksgiving, Christmas, and Easter. During those periods, operations shift dramatically with an influx of seasonal workers, adjusted store layouts, and intense pressure to perform at the highest level.

Seeking to better understand how to maximize efficiency during these critical windows, HoneyBaked turned to consulting firm Slalom with a straightforward question: how can we be even more efficient and effective during these peak periods?

Turning Existing Camera Feeds Into an Operational Advantage

Slalom deployed Axon Vision across multiple HoneyBaked locations to analyze operations in real time, using existing security camera feeds to monitor customer wait times, employee workflows, and kitchen activity across both front-of-house and back-of-house operations. No new hardware was required. The technology surfaced patterns and bottlenecks that would have been difficult to detect through human observation alone, and informed a series of targeted operational experiments that produced meaningful results. 

Teams achieved a 10% improvement in process step target times, and customers leveraging a new in-line ordering web app saw a 72% decrease in transaction time. There was also a 1.4% lift in meals sold compared to individual items. Taken together, the identified opportunities for cost savings and revenue uplift exceeded eight figures, representing more than 2% of HoneyBaked's net revenue.

A New Standard for Retail Operations

What the HoneyBaked partnership illustrates is that many retailers already have the tools they need to begin addressing their most pressing operational challenges. The security infrastructure protecting their stores has the potential to do much more. Axon Vision is built to unlock that potential, turning passive camera networks into a source of operational intelligence that helps teams understand what is happening, work more efficiently, and make better decisions in the moments that matter.

Learn more at axon.com/vision.