Q&A with Kathryn

What excites you most about working at Axon?
Joining the Axon team was truly a no-brainer for me! Working for a company that’s transforming public safety through innovative technology is an incredible opportunity and a new challenge. I am excited to utilize my experience in marketing consumer goods to expand Axon’s global impact.

What do you foresee as the biggest marketing challenge in the public safety space?
To me, the biggest challenge is taking a brand that has been very successful selling to one type of customer and opening that aperture up to reach all types of public safety communities, both domestically and internationally. We’ve been so successful in establishing mutually beneficial partnerships with law enforcement, but we also have opportunities to serve the needs of adjacent industries and communities as a whole. Additionally, public safety looks and acts differently around the world, so we need to make sure that we are truly thinking globally with our marketing efforts to ensure the Axon logo holds the same meaning no matter where it's seen. One of our greatest opportunities is to be thought leaders and drive innovation and safety across the world. Axon is just scratching the surface in terms of who we market to, and that’s exciting. As marketers, we have a unique opportunity to tell the Axon story to build trust, increase brand awareness and further our mission to protect life.

What are your 5-year goals for the marketing team and Axon in general?
My ultimate goal is to have a marketing team that the rest of the organization trusts, supports and looks to as valued partners within the company. I want every single person on my team to have the tools they need to drive this brand forward as leaders in transforming and modernizing public safety. As we start thinking about Axon in the next 5 years or so, we want to drive towards the ultimate goal of creating a recognizable and trusted brand- not just in the public safety space- but also to communities that our customers serve. Our vision is for the name Axon to be globally synonymous with our mission to Protect Life.

Looking ahead, what are you most excited for?
Right now, there are two things that I’m really excited about. Short term, I have the opportunity to build an amazing team and build trust as their leader and mentor. I am extremely motivated by what I can offer my team and alternatively, what they can teach me about being a part of Axon. Long term, I’m excited to bring the Axon brand to life for larger audiences, including a consumer audience that may not yet know our mission to protect life and the products we make to support that. There is currently a major societal shift in focus on public safety and the communities they serve. Each day, we have the ability to come to work to build and develop technologies and solutions for transparency and accountability. It’s such an exciting time to be a part of the company that is supporting both public safety and communities by developing products that ensure everyone gets home safe.

To view open roles on Kathryn’s team, visit: www.axon.com/careers