Sales Kickoff (SKO) 2022 was our first large-scale, in-person company meeting since 2020, so we had to make sure it was a “super” event. The theme of this year’s SKO was superheroes, and Axon employees from across the globe descended on the Westin hotel in Kierland Commons dressed in superhero formal for three days of sales strategy and meetings.
Sales meetings where everyone wears a costume may seem like an unusual idea to outside observers. It may seem like a downright waste of time. I disagree. I’m big on camaraderie. Sales, I like to say, is a team sport. And nothing brings people together like truly getting out of your comfort zone to give a talk in a Buzz Lightyear onesie.
At SKO, we provide opportunities for employees to push themselves to better understand our products and business, while connecting in a fun way with the peers they can lean on for support and guidance throughout the year.
From live exposures with our TASER 7 energy weapons, to an all-sales “rock, paper, TASER” tournament, to a chance to get a tattoo, SKO gives the team a chance to both learn and bond.
Of course, at the end of the day, SKO is about our end users. We spend the week learning how to work and grow most effectively so we can empower the real superheroes, public safety, to continue to protect life. How do we do this?
- Block out the noise - Trust the process, trust the team, trust yourself
- Keep that same energy - Encourage competition, leverage doubt as a motivator
- Execute like hell - If you see it you own it
- Right is never wrong - Win with integrity
Check out episode 7 of “The Ride” below. And if you like what you see, apply to join Axon---and you could be at next year’s SKO!